Meet Cathryn Sleight

Cathryn

I've been Marketing Director of Coca-Cola Great Britain (CCGB) since July 2006 and I have to say I enjoy just about everything about my job. It's a great gift for any marketer to have the opportunity to work on the world's most famous brand, not to mention working with a really talented and motivated team. Since joining, I've also led the launch of 'Coca-Cola Zero', the most successful brand launch of its kind in the past 25 years, and more recently the launch of 'diet Coke Plus'.

I've always loved 'Coke's' advertising, and the 'holidays are coming' Christmas ad still makes the hairs on the back of my neck stand up. It's not only 'Coke's' ads that I love though. I'm a great fan of some of the recent Honda car ads for breaking all the rules and the 1970's 'For Mash get Smash' ad gets my vote for creative simplicity.

Away from work, it's great to swap the city for time with my family and the Hertfordshire countryside where I live. Having studied in Reims, I'm also a bit of a Francophile and often holiday in France.